Blogging is the underdog of the content marketing world. People are so caught up with audio and visual content that they often forget about one of the most basic and effective content marketing strategies, which is consistent blogging.
This is understandable though, as blogging is very time consuming and the return on investment can be inconspicuous to the untrained eye. Consistent blogging is however, one of the most effective ways for your brand to become known, recognized, and successful.
To note, I am a Professional Copywriter and I offer affordable blog management packages starting from €500 a month. You can choose from a 4, 8, or 10 blog per month package. Simply contact me Today if you are interested.
If you are interested in any of the other digital services that I offer, which include (but are not limited to) Copywriting, SEO, and affordable web-design, click here to find out more.
Now, onto the good stuff! Enjoy reading!
1.Blogs will drive traffic to your website
Your blog gives you reason to redirect people from social media platforms, to your website.
Unfortunately people won’t just click on your website to window shop, so you need to have some sort of incentive for them to actually visit your site, and blogging is the perfect bait.
Having engaging blog posts is key. Embrace your brands uniqueness, and let it shine through with every blog you publish.
Some ideas for this are blogging about new products, team news, and generally keeping the customer in the loop. Customers love to know as much as you’re willing to tell them.
2.Improve your SEO/SERP
Blogging profoundly improves your Search Engine Optimization (SEO) and Search Engine Results Page (SERP) rankings. Pumping out good quality content on a consistent basis is a tried and tested way of beating your competitors for those top spots.
Here’s how it works.
Googles ‘ping servers’ are a push mechanism by which a blog notifies a server that its content has been updated. When these servers are pinged, it automatically ranks you higher as it deems you to be more relevant than those blogs that have not been updated. All the more reason to revive that blog you’ve forgotten about!
I recommend blogging about 4 times a month minimum, up to sometimes even daily, depending on the type of industry you are in.
Never sacrifice quantity for quality, but at the same time it’s important that you do get your blogs out, whether it’s 4, or 10 a month.
You should aim to publish as many good quality blog posts as you can a month, but make sure to keep them somewhat consistent.
3.Develop better customer relationships
Blogging gives you the opportunity to strengthen existing, and form new customer relationships. You are able to build trust, educate your audience and promote your products and services, all under the same roof (your website).
Consumers like to be informed about the services you provide, the products you offer, and the industry as a whole. People won’t invest in you if you have not taken the time to invest in them. Show them why they should choose you, through blog posts that accurately reflect your knowledge and experience.
According to huffingtonpost , 55% of consumers are willing to pay more for a guaranteed great experience. Can you really express your expertise in a given area in a 140 character tweet, or a picture on instagram? Maybe, but how could you display your expertise in a 3,000 word plus blog post? Probably a lot better.
4.Blogging builds your brand
Building your brand should be one of your main priorities when fighting for the hot seat in an already crowded industry.
There is a difference between brand loyalty and brand attachment. Building brand attachment can difficult, and many businesses don’t understand what builds it.
To build brand, you need to make your customers feel something.
This can range from the association of your brand with something emotionally triggering to them, (think occasions, hobbies, goals/aspirations) to showing your brands sides of weaknesses and vulnerability.
Building a brand is a lot like building good human relationships. In order to develop trust with the customer, it requires a level of intimacy.
Your product could be something as simple as a hoodie, but what does this hoodie mean? What does it stand for? Does it make you part of a community of like-minded individuals? People want their clothes to represent something.
With that being said, your blog is the perfect platform for you to humanize your business, as well as promote your products and services in an informal, effective way.
5.An opportunity to generate leads
Never miss an opportunity to generate leads!
Generating leads aka gathering email addresses from visitors to your websites should be one of your priorities when trying to increase website traffic, make more sales, and connect with your audience.
Each blog post gives you the opportunity to generate new leads and build a quality list of emails/customers that you know for a fact are interested in what you are writing and the products/services you offer.
This is the underdog of Content Marketing. People think email is dead, and they couldn’t be more wrong. You wouldn’t believe how much money people are making from having lists as small as 200 people.
It’s all about the level of engagement you have with your email list.
To put it into perspective, if you sell online courses for 100 Euro, and your email list is only 200 people long, if even 5% of those people (who are already interested in your products/services) converted into sales, that’s 1,000 euro from one email! These numbers are very realistic, and there is a lot of money to be made with effective email marketing.
Having an enticing lead magnet is key to generating leads. People want information, and preferably for free. This is why you often find yourself on a website where it says ‘download my free ebook’ etc.
Even if you have no products currently, having a quality list of emails is instant traffic if nothing else to you. With each blog post you can notify your email list and direct them back to your website, and it costs you nothing.
6.Cost-effective marketing investment
Blogging is one of the most cost effective content marketing strategies there is. In fact, you could technically run your blog completely for free, but it is better to fork out a couple of euro each month to acquire your own domain name and host your blog as a sub section within your website.
Blogging offers the possibility of a high return on investment.
For there to be a high ROI, you must implement a content marketing strategy and treat your blog as more than just a mandatory section on your website.
Post affiliate links, interlink, promote yourself promote products, offer courses. Each blog post is an opportunity to build brand awareness, increase sales, and ultimately accelerate your business.
I understand that blogging can quite simply be a burden for many business owners. I know first hand that maintaining a blog can be difficult. Most of my clients would rather focus on other projects, and outsource their blog management to people who understand the importance of blogging.
That’s why I offer blog management packages starting at €500 for 4 blog posts a month, going all the way up to 10 blog per month packages. I promise to maintain your blog to the highest degree, and get your brands’ voice heard.
As a Professional Copywriter, I can tell your story with charm and character, improve SEO, and optimize your blog for creating the highest ROI possible. Simply contact me Today and ask about my Blog Management Packages and I’d be delighted to get your blog looking as it should.
7.What are my customers really interested in?
People are busy. If only people had hours to just ‘have a look around’ on your blog for some light reading. HA! Unfortunately it’s not that easy. I mean, maybe… but not on planet Earth I’m afraid.
There is a wonderful thing called Google Analytics that allows you to track everything from who is currently on your site, to how many visits you get a day,month,year,hour, and tons of other features that I never even knew you could track until I started using it.
You can even see what size the persons phone is in millimeters… How cool is that, ay?
I use Google Analytics and check it daily. It really helps me to gauge who my audience is, and where I want to take my blog.
Little did I know that 60% of my audience was going to be from America. it’s a ‘you don’t know what you don’t know’ situation, and Google Analytics answers all the questions you never had, as well as the ones you did have, and it’s free!
I use a WordPress plugin called Google Analyticator by SumoMe and have had absolutely no problems with it to date.
8.Become a leader in your Industry
Maintaining a quality blog requires you to be up to date on current industry trends in respect of whatever niche you are in. This is your opportunity to create a name for yourself in your industry.
I have actually chosen to do business with certain companies in the past based on the quality of their blog. Sounds crazy, doesn’t it? Not really.
The fact that someone maintains an up to date, quality blog is a testament to their dedication and commitment to inform their customers on current events, products, general info/insights, company news, etc.
9.An opportunity to collaborate with other brands
It is common knowledge that companies often reach out to influencers and other businesses to collaborate and gain exposure that mutually benefits both parties.
Oftentimes if you reach out to a brand and tell them you want to work with them, they are generally happy to do so providing you have a relevant blog which is targeting their target audience.
This is an awesome opportunity to network with other brands in your niche that may have a louder voice than you, and opens up doors for an endless amount of possibilities in the future.
Blogging is sick. You should be doing it. If you aren’t, you are missing out on valuable business.
Now that you understand the benefits of maintaining a quality blog, you hopefully recognize that it is not just a section on your website that you can forget about.
If you have forgotten about your blog, don’t panic! It happens. It’s fixable, and I can help.
I offer a blog management service so that you can focus on other projects whilst still getting all the benefits of maintaining a quality blog.
As a professional Copywriter, I can tell your story with charm and character, while optimizing your content for SEO.
You can choose from a 4, 8 or 10 blog per month package. Blog management packages start at €500 per month and are a wise investment into your business.
If you are interested in having me maintain your blog to the highest of standards, contact me Today and I’d be happy to help.